Looking East

Columbus was trying to reach the East by going west. The plan was to find a shorter (quicker) trade path to the delicacies westerners had come to desire. The world was a bit bigger than he realized.

Today we marvel at how small the world has become because of the speed of information access.

The internet has tied us together in ways Columbus could never imagine. A Google search can reveal information about companies and products that are available world wide. But if we aren't sure of the name of a company or what could be available, how do we know what terms to use in our search?

I was scrolling through GALILEO and noticed ProQuest Asian Business and Reference which 'offers detailed information on companies, economies, markets, and overall business conditions throughout the Eastern Hemisphere'.

This could be a source for foundational information about Asian business. I clicked on publications. They have 318 publications. There are 67 Trade Journals. I scrolled through the list of Trade Journals.

The longest running trade journal in the database is The Banker [ISSN 0005-5395‎] from 1971 to the present. The issues from 2006 to the present are full text. Earlier issues offer a link to search for a library that has the issue. An intriguing note about the current issue of The Banker [ISSN 0005-5395‎]is the articles concerning Nigeria and Guatemala. It's not just about Asian businesses.

Explore the East without venturing across uncharted waters!




-kss