Today is Lee National Denim Day a fund raiser for Breast Cancer Research. At NMTC we have two Denim Days a quarter but ours are Blue Jeans for Babies and we raise money for the March of Dimes.
How did denim become the cloth of choice for comfort and relaxing? It started as the working mans cloth - sturdy, long wearing, virtually indestructible! The Oxford English Dictionary notes the word first appeared in usage in the late 1600's. Encyclopedia Britannica notes Levi Strauss made denim pants a trademarked item (levi's) in the gold fields of California.
So how did the denim pant morph into leisure wear?
Friday, October 05, 2007
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