Selling the program

What do you do to market yourself? First impressions do count. Fourth and Fifth impressions can make a difference, too.

We have a collection of Marketing books with grand ideas for "selling" your business. You do need to start with a plan - check out The Successful Marketing Plan : A disciplined and Comprehensive Approach (HF 5415.13 .H523 2003) by Roman G. Hiebing Jr and Scott W. Cooper.

"The purpose of this book is to provide you with a practical and proven, step-by-step guide for preparing your own marketing plan."