The statistics are pretty amazing- 62% of search engine users are not aware of the difference between a site used for advertising and a site used for non-commercial information. "While most consumers could easily identify the difference between TV’s regular programming and its infomercials, or newspapers’ or magazines’ reported stories and their advertorials, only a little more than a third of search engine users are aware of the analogous sets of content commonly presented by search engines, the paid or sponsored results and the unpaid or “organic” results. Overall, only about 1 in 6 searchers saythey can consistently distinguish between paid and unpaid results." (p. 3)
Where can you go for authoritative information- you guessed it- GALILEO.
There are web sites that have been added to GALILEO specifically for NMTC students. These sites support the programs at NMTC.
There is also a database of web sites - SKS Web Select. You get to that database by going to:
Databases A - Z
---select S in the Jump to line
-----select SKS Web Select
Of course, you get the password for home use of GALILEO from.......the librarian!
Posts
No comments:
Post a Comment